Driven and curious, Aïsha has enriched her experience in fast-paced industries including public relations, journalism and publishing. Currently, she is an Account Executive at Tomorrow PR, an agency specialised in architecture and design, looking after clients including Garde Hvalsøe, Space Copenhagen, Stellar Works, Stockholm Furniture Fair, Paola Navone, The Slowdown, Vispring, Wästberg.

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Previously, as a Commerce Planning Assistant at Immediate Media, she worked with renowned titles such as BBC Gardeners' World, BBC Good Food, Olive Magazine and Radio Times, having collaborated with the following national and international consumer brands to help create commercially-aware features: Amazon, Bose, B&Q, De’Longhi, Homebase, KitchenAid, Lavazza, Motorola, Nespresso, Sennheiser and Smeg amongst many more.

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Honing her expertise in the luxury industry, Aïsha worked in the Lifestyle & Design division at Karla Otto. Engaging with a diverse set of international clients, she supported The Standard Hotel group during the launch of their first European site in London in 2019. 

 

More widely, Aïsha worked with legacy brands of the design world such as Artemide, alongside developing her familiarity with the art world with L’Objet and their unique collection with the renowned Haas Brothers. Collaborating closely with design clients also allowed Aïsha to participate in key events such as Salone del Mobile, Maison & Objet and Frieze London. 

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As a writer, she delved into a variety of topics, mainly covering fashion, art and society. At HERO Magazine, Aïsha enjoyed interviewing notable figures including Peter Lindbergh, Gareth Pugh and Lucien Pagès. Alongside this, Aïsha assisted in the creation of Listening line for the NHS Trust, a publication that gives a voice to NHS workers and patients, shedding light on their day-to-day lives. 

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In publishing, Aïsha cultivated an excellent eye for style and precision during her internships. At Phaidon, she assisted the Executive Editor in the final stages of editing the Wallpaper* City Guides to Milan and Hong Kong, alongside her time at Penguin Random House. 

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Fluent in English and Italian.

  

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